Proven, Industry-Accepted Post-Buy Reporting
StarPost is an industry-accepted post-buy reporting solution used by some of the largest television networks and trusted by broadcasters and media organizations for nearly 20 years.
StarPost combines audience ratings, commercial occurrence, and contract information to measure campaign delivery and streamline post-buy reporting.
Measure Campaign Delivery
StarPost brings the information required for posting into a single reporting workflow, allowing users to evaluate how advertising campaigns performed against contracted audience goals.
The system supports detailed campaign analysis while producing consistent results for sales, stewardship, and client reporting.
Flexible Posting and Custom Reporting
StarPost supports a broad range of industry-standard posting methodologies as well as custom post-buy reports tailored to the specific needs of a network, advertiser, agency, or client. Reporting can be designed around unique campaign structures, business rules, and presentation requirements.
Support for Multiple Measurement Currencies
StarPost supports posting across the measurement currencies available through Star Media, giving networks the flexibility to meet changing campaign requirements. As advertisers, agencies, and brands adopt different currencies or posting methodologies, StarPost can support those requirements without disrupting the overall post-buy workflow.
Accurate, Up-to-Date Data
StarPost is supported by Star Media's underlying ratings data processing and QA environment.
Provider reissues and reprocessed audience data are captured and incorporated into the Star Media database, ensuring posting results reflect the correct and most current available data.
Proven Industry Experience
StarPost has supported television post-buy workflows for nearly two decades, including work for some of the largest networks in the industry.
That experience is backed by Star Media's decades of expertise processing, validating, and reporting national television audience measurement data.
Interested in streamlining your post-buy reporting? Contact Star Media to discuss your posting requirements.