Fast, Flexible Ratings Analysis Built Around Your Research Needs
MultiTrak TNG is Star Media's flagship audience reporting platform, designed to give research teams fast, flexible access to the ratings data and measurement currencies their organization subscribes to.
Users can build highly customized reports using standard or custom measurement periods, dayparts, programs, demographics, filters, custom program combinations, grosses, crosstabs, rankings, trends, and other reporting options.
Reports can be tailored to specific research needs using customizable selections, layouts, and output formats, allowing users to complete both routine and complex analysis quickly without being limited to a fixed report structure.
Flexible Reporting
- Rankings, trends, averages, and comparisons
- Crosstabs and custom program combinations
- Standard and custom measurement periods
- Daypart and program analysis
- Demographic, indicator, and type code selections
- Gross and estimate reporting
- Customizable report sections and selections
- Excel, CSV, and other flexible output formats
One report can contain multiple sections and combinations of data, allowing users to build reports around the way they work rather than adapting their research to a predefined template.
Support for Multiple Measurement Currencies
MultiTrak TNG supports multiple audience measurement providers and currencies within their respective authorized reporting environments.
Users can work with the data their organization subscribes to through a consistent reporting experience, while maintaining the appropriate separation between measurement currencies.
Fast, Efficient Research
MultiTrak TNG is designed to reduce the time required to run both recurring and ad hoc analysis. Its high-speed reporting engine allows users to generate large and complex reports quickly, helping research teams spend less time waiting for results and more time analyzing and using the data.
Available demographic and estimate selections can be applied after a report is run, allowing users to refine output without rebuilding and rerunning the underlying report. Report structures can also be saved and reused for recurring analysis.
Hosted and Continuously Updated
MultiTrak TNG is fully hosted and managed by Star Media, eliminating the need for clients to download, process, or maintain ratings databases locally.
The platform is continually enhanced as new reporting capabilities, data sources, currencies, and workflow improvements become available.
Training and Support
Star Media provides user training, reporting guidance, workflow assistance, and ongoing support to help research teams get the most from MultiTrak TNG.
Interested in learning how MultiTrak TNG can make your research workflow faster and more efficient? Contact Star Media to learn more.