Data Processing, Automation, and Custom Solutions for Television Research
Star Media provides the data processing, reporting, integration, and custom development services that support national television research and advertising workflows.
We work with audience measurement data from leading industry providers, including Nielsen, Comscore, VideoAmp, and iSpot, and support both standard and custom client requirements.
Data Processing
Star Media processes hundreds of audience measurement files each week from leading industry providers, as well as custom data files designed around specific client needs.
Every file is run through our internal QA and validation processes before being loaded into the Star Media databases. Because all downstream reporting, estimating, posting, and export workflows depend on this data, accuracy and completeness at the processing stage are essential.
We also capture provider reissues and reprocessed data as they are released, ensuring client databases remain accurate, complete, and up to date.
Data Exports
Star Media creates automated data feeds for sales, stewardship, reporting, and other internal workflows as new data becomes available.
We work with all major media sales systems and generate export files in their required formats, allowing clients to seamlessly move ratings data into the systems they rely on without additional reformatting or manual processing.
When source data is reissued or reprocessed, updated export files are generated immediately to ensure connected systems remain accurate and up to date.
Custom Reports
Custom reporting has long been a Star Media specialty.
We design automated reporting solutions around each client's unique workflows and requirements. Whether you need to automate an existing report or have an entirely new reporting concept, if you can envision it, we can work with you to build it.
Custom reports can incorporate specialized calculations, formatting, graphics, comparisons, and business rules tailored to your specific needs. By automating complex and repetitive reporting processes, Star Media helps teams save countless hours of manual effort while producing accurate, consistent, and repeatable output.
Custom Tracking Systems
When standard reporting tools are not enough, Star Media develops custom databases, applications, and tracking systems tailored to specific research and business requirements.
Solutions can support programming, sports, movies, original series, schedules, audience performance, and other specialized workflows.
Because these systems are designed around each client's needs, they can combine custom data, business rules, reporting, and automation in ways that standard applications cannot.
Why Star Media
Star Media combines decades of television research experience with deep knowledge of audience measurement data, reporting workflows, and client-specific business requirements.
Whether the need is daily data processing, automated exports, recurring reporting, or a completely custom application, our goal is to reduce manual work, improve data accuracy, and make complex research processes easier to manage.
Have a reporting, processing, or workflow challenge? Contact Star Media to discuss how we can help.