Audience Measurement Expertise Built for National Television
Star Media Enterprises is a U.S.-based software and data services company specializing in audience measurement processing, research software, estimating, post-buy reporting, automated data exports, integrations, and custom solutions for the national television industry.
Since 1988, Star Media has helped television networks turn complex audience measurement data into accurate, reliable information that supports research, sales, planning, stewardship, post-buy, and operational workflows.
More Than Software
Star Media combines software development with deep expertise in television ratings data and the workflows that depend on it.
We process data from Nielsen, Comscore, VideoAmp, and iSpot and support multiple measurement currencies across our applicable reporting, estimating, posting, and data services.
Every file we process is subject to internal QA and validation before being loaded into our databases. When issues are identified in provider data, our team works directly with the provider to investigate and resolve them. We also capture reissued and reprocessed data as it becomes available to ensure our systems and downstream client workflows remain accurate and up to date.
One Partner Across the Research Workflow
Star Media gives clients the ability to consolidate multiple services with one experienced partner.
- Audience measurement data processing and QA
- Ratings research and reporting
- Audience estimating
- Post-buy reporting
- Automated data exports
- Integrations with major media sales and business systems
- Custom reports, databases, applications, and tracking systems
This integrated approach can reduce vendor complexity, improve operational efficiency, eliminate unnecessary handoffs, and create opportunities for meaningful cost savings.
Built Around Client Needs
Our products provide established solutions for common television research and business workflows, but custom development has always been an important part of Star Media.
We work closely with clients to automate existing processes, create specialized reporting, integrate with internal systems, and develop new applications when standard solutions are not enough.
If a client has a unique reporting, data, or workflow requirement, our team can work with them to develop a solution around it.
Experienced, Accessible Support
Star Media is a U.S.-based company with an experienced team that works directly with our clients.
Our clients have direct access to knowledgeable people who understand television research, audience measurement data, and the systems supporting their business. We place a strong emphasis on responsive service and timely support, whether the need involves a routine question, a data issue, a new reporting requirement, or a custom project.
Decades of Television Industry Experience
Star Media has served the national television industry since 1988 and has earned the trust of television networks and media organizations through decades of reliable service, accurate data processing, and responsive support.
Over that time, audience measurement methodologies, currencies, technologies, and business requirements have changed significantly. Star Media has continued to evolve alongside the industry while maintaining the same focus on data accuracy, flexible software, custom solutions, and dependable client service.
Interested in learning how Star Media can support your organization? Contact our team to discuss your research, data, or workflow needs.