Flexible Audience Estimating Grounded in Historical Performance
StarEstimator is a comprehensive estimating platform for programming research, ad sales, and planning.
Using historical ratings performance, StarEstimator helps teams develop audience estimates while giving users the flexibility to adjust projections, schedules, and performance profiles based on current expectations and business needs.
Build Estimates from Historical Performance
StarEstimator uses historical ratings data to develop audience profiles that can serve as the foundation for future estimates.
Users can create estimates for programs, dayparts, rotations, averages, grosses, and other reporting levels.
Historical profiles and schedules can be imported from StarTrak, MultiTrak reports, existing estimate files, or custom spreadsheets, allowing researchers to build on prior performance and existing planning structures rather than starting from scratch.
Apply Research Judgment
Historical performance provides the underlying data, but users retain control over the final estimates.
StarEstimator allows teams to adjust projections, program schedules, audience profiles, factor sets, universe estimates, and other assumptions to reflect changing programming, seasonality, competitive conditions, or business expectations.
This combines a data-driven foundation with the flexibility researchers need to apply their own knowledge and judgment.
Measure Performance Against Your Estimates
Once programming airs, StarEstimator can compare estimates against actual StarTrak ratings.
Researchers can evaluate performance by program, trackage, time period, daypart, and other structures used to build the estimate, helping teams understand how projections performed and improve future estimates.
Integrated Workflows
StarEstimator supports integrations with leading media sales and stewardship platforms, helping reduce duplicate entry and move estimates efficiently into downstream business systems.
Custom functionality can also be developed to support unique client requirements.
Interested in making your estimating process more efficient and flexible? Contact Star Media to discuss StarEstimator.