For more than 35 years, Star Media has helped networks transform audience measurement data into actionable insights. Our products and services improve efficiency, ensure data accuracy, and support better business decisions.
Star Media processes daily data from Nielsen, Comscore, VideoAmp, and iSpot.
Star Media’s flagship reporting tool. The next-generation MultiTrak TNG offers a variety of easy-to-use reporting interfaces including rankings, comparisons, averages, crosstabulation, grids, trends, and much more.
Why labor over a spreadsheet when you can use the tool that more national researchers utilize for their estimating needs? Use the power of the StarTrak database to create a performance profile for ad-sales or programming research estimates. The estimates are stored on an elemental level and can be rolled up to summary levels so the numbers are consistent. Built-in integrations with leading media sales platforms.
StarPost delivers post-buy analysis reports used to measure campaign performance and delivery. Trusted by broadcasters and media organizations for more than 10 years.
StarTrak Web is our browser-based reporting platform — access dailies and dashboard-style reports from any device, anywhere on the web, with nothing to install. Single sign-on (SSO) lets users sign in seamlessly with their company credentials.
Let Star Media be your data processor. We process standard industry files as well as custom files. Our quality assurance procedures insure that the data is clean and correct.
Automatic feeds of data for stewardship, finance, optimization, or other internal needs are taken care of for you. Any data that has been reprocessed or reissued will be included so your data is always up to date.
Custom reports are Star Media’s specialty. Reports that take hours to format by hand can be automated to run at the touch of a button. We offer custom reporting solutions designed around your organization’s unique workflows and business requirements to maximize efficiency.
If your network needs to track certain programming, we can help. Movies, original series, sports — we build custom tracking databases and reporting systems tailored to your network’s needs.
Talk to the team that has processed national ratings data since 1988.
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